Take Control of Your Online Investment!
The Iconic Group provides continuous analysis and specialized reports to track your website’s effectiveness and user statistics. Analytics enables you to monitor which website a user came from to view your site, on what date this occurred and from where in the world the user originated. Analytics is great at tracking how effective your marketing dollars are being spent and what products or services users are visiting the most on your site. Our analysis also provides the data necessary to properly implement the most cost effective marketing strategies and techniques.
Real World Results...
Consider for example a scenario in which your organization uses print advertising and has recently placed an advertisement in a local newspaper with your website address listed. How do you know that the advertising dollars invested in this print advertisement have attracted new clients and interest in your business? With Analytics, you are now able to see the exact numbers of visitors to your website during the time your print advertisement was being run.
In addition to using site traffic as feedback for advertising effectiveness you can also focus on the geographic location of users on your website. If, for instance, you advertise in two different newspapers in two different cities, you can now identify which geographic location produced more traffic on your website. With this information in hand you can now focus marketing dollars to geographic locations from which you are receiving the most visitors.
Start Tracking Today
You should consider your online presence as the greatest marketing tool your organization owns. Your online headquarters, if properly optimized, can tap into the over 1 billion users on the World Wide Web. How do you know your online investment is working? Any financial outlay for your business is meaningless if results are not quantifiable. An Analytics program from The Iconic Group will allow you to finally measure the effectiveness of your online investment.
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