The Farwell Group is a very large Team based out of ScotiaPlaza in downtown Toronto. They have many valued clients and are heavily involved in group plans. As such they were in need of a website to not only stay in touch with their clients on a regular basis but to also to ensure other advisors can engage with their website effectively. When we sat down with The Farwell Group they had two very important goals. The first was to communicate news and information to their clients in a clean, professional and visually appealing online environment. The Second was to have a website that they could update instantly with weekly market commentary by one of their own staff members.

 

When designing this online headquarters for Darren and his Team our graphic designers focused on visual simplicity. The Farwell Group conveyed to us their preference to have a website that placed emphasis on valuable market information and useful client tools. The result is a clean and functional website that they can update on a regular basis. As with every BMS that we build for ScotiaMcLeod Investment Executives this site has a robust analytics program to track user statistics and preferences along with a unique selection of ‘Key Words’ provided by the Team in conjunction with our project Team to ensure positive Search Engine Optimization results.

"Communication is one of the most important facets of my business. I wanted a new online environment to stay in touch with clients and have the ability to inform them of recent news and market updates instantly. I am pleased with the design and functionality of the website and it was a pleasure dealing with The Iconic Team. I recommend their services to any executive in need of a powerful online communication tool."

Visit Website: www.farwellgroup.ca