Subaru of Hamilton provides the Golden Horseshoe with a premium all wheel drive vehicle that not only performs in every type of weather but is also engineered to perfection. The Iconic Group designed and developed Subaruhamilton.ca to not only act as a visually appealing presentation platform to showcase new Subaru vehicles but also to provide users a simple online gallery of the many pre-owned vehicles from various manufacturers they have to offer.
It was imperative for us when designing this site to maintain visual continuity with that of Subaru Canada’s website. We felt it was important for Subaru of Hamilton to have a similar online presentation tier with their head office while still keeping their own unique identity. This BMS© has a powerful asset management gallery built right in which is an easy to use tool for the Subaru of Hamilton staff to manage their own pre-owned vehicle inventory on a daily basis.
Website Technology
This Business Management System designed and developed for Subaru of Hamilton has many useful tools that both aids
the staff in site administration and the visual presentation of their premium line of all wheel drive products. The system allows complete control over individual contact forms for staff members, an eye catching rotating header image module and multiple access points to the pre-owned inventory list for users. Ease of customer contact was of great importance to our development staff on this project. We wanted to make it as simple as possible for a potential customer to contact a specific staff member at any point in their navigation of this robust online system.
Brand Details
In 1976, Canadians got their first exposure to the benefits of Subaru All-Wheel Drive when Subaru Auto Canada Limited
(SACL) began offering a full range of vehicles. In 1989, the privately owned SACL was purchased by the Toronto-based Subaru Canada, Inc., who, under the guidance of parent company Fuji Heavy Industries, began an expansion process that would eventually see over 100 Subaru Dealers in operation across the country. The safety, control and performance of the Subaru symmetrical full-time All-Wheel Drive system has since endeared itself to Canadians, who have helped Subaru sales in Canada to reach record heights.
